Blog Archives

Case Study in using AARRR at a startup

At the January Lean Startup Circle Boston Meeting, the team at KnowledgeVision came to discuss an in-depth case study on how they built an AARRR dashboard to measure the hypotheses they tested to support the launch of a new product

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Startup Marketing Lessons: Ubiqi Health Part 1

This past summer, I recorded a series of startup profiles. Since then, two of the companies (Baydin and Peekaboo Mobile) have gone on to receive funding. I wanted to get an update from the others as well, so I had

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