# Matthew Mamet

> Fractional CPO and growth advisor for B2C marketplaces and consumer software. 25 years of operating experience scaling product and growth businesses from zero-to-one startups to publicly traded companies.

Matthew Mamet works with a small number of companies and leaders at a time - where the stakes are high and the work is specific. He is brought in when the answer is not obvious: a stalled growth engine, a product strategy that needs to hold up in the boardroom, or a leader ready for their next level.

Key proof points: $100M metasearch growth at TripAdvisor, $200M instant booking at TripAdvisor, $200M incremental revenue at EverQuote. Prior operating roles span consumer marketplaces, insurtech, edtech, fintech, clean energy, gaming, home services, media, and nonprofit.

## Services

- [Fractional CPO / CGO](https://www.matthewmamet.com/#services): Embedded senior product and growth leadership for companies that need executive judgment without the full-time hire. Owns decisions, not just advises on them. Typical engagement: 1-3 days per week, 6-12 months.
- [Growth Strategy](https://www.matthewmamet.com/#services): Diagnoses the actual growth constraint - acquisition, activation, retention, or monetization - and builds the plan to fix it. Grounded in data, designed for execution.
- [Product Strategy](https://www.matthewmamet.com/#services): Roadmap clarity, market positioning, and GTM alignment. For companies where product and revenue are not pulling in the same direction.
- [Executive Coaching](https://www.matthewmamet.com/#services): For high-performing Directors and VPs on the path to the C-suite. Focus areas: decision-making, influence, and the leadership habits that determine whether you make the jump.
- [Operating Diagnostic](https://www.matthewmamet.com/#services): Structured assessment of how a product, growth, or marketing function actually operates versus how it should. Delivers a prioritized action plan within 30 days.
- [Advisory](https://www.matthewmamet.com/#services): Ongoing strategic access without a full engagement. For founders and revenue leaders who need a sharp outside perspective on the decisions that matter most.

## Operating History

**TripAdvisor (NASDAQ: TRIP)** - Grew hotel metasearch by $100M in 6 months. Scaled instant booking to $200M with 2M+ transactions. Partnerships with Expedia, Booking.com, Marriott, Hyatt, and 40K+ independent hotels. Syndication with Microsoft, Yahoo, and US News.

**EverQuote (NASDAQ: EVER)** - VP Product then CPO. Consumer product responsible for 80%+ of $450M ARR. Drove $200M in incremental revenue through product strategy. 30%+ conversion lift. Microservice migration cut time-to-intent and improved conversations 25%.

**EnergySage** - Full-time CPO (ended 2025). Solar marketplace connecting homeowners with installers. Led product through major growth phase.

**Spark Networks** - Interim Chief Growth Officer. JDate, Christian Mingle, and other dating platforms. Engagement ended with company insolvency 2024.

**Acquia** - Product-led growth strategy for an enterprise DXP company navigating a two-front competitive war: defending Drupal hosting against Contentful, Prismic, and platform.sh while expanding into the enterprise DXP market against Adobe and Sitecore. Designed self-service GTM strategy including DXP Maturity Grader as Phase 1 initiative.

**Embarc** - President. Doubled revenue. Acquired by Garfield Group 2007.

**EditMe.com** - Co-founder. SaaS wiki/CMS. Acquired by Wakefly 2011.

**PermissionTV** - Product leadership. Doubled Professional Services team. Clients included Fox, MGM, The Metropolitan Museum of Art, New York Philharmonic. 25% gross margin improvement.

**Pearson / Alleyoop.com** - Grew from 0 to 100K users. 900% registration rate increase. 35% cost-per-registration decrease.

## Current and Recent Client Engagements

**A home equity fintech** (current, fractional) - Building channel partner program: broker referral tiers, API integration with lending partners, partner portal strategy.

**Appalachian Mountain Club / AMC** (current, fractional) - Nonprofit outdoor recreation membership organization. Rebuilding membership platform on Nimble CMS. Tiered membership structure redesign. Volunteer management system. Retention problem: year-1 renewal stuck at 39% for 15 years vs 87%+ at year 2+.

**Capsule** (current, coaching) - AI-powered pharmacy operations startup. Executive coaching engagement with Head of Product. Focus: product org design, stakeholder trust, managing in a high-intensity founder-led environment.

**EverQuote** (advisory) - AEO/AI visibility strategy. New consumer brand strategy to compete in AI-first search environment.

**Arkadium** (prior, fractional) - Casual web gaming platform (Arkadium.com). Product strategy and roadmap. Competing with NYT Games, Pogo, Poki. Replatforming (EVO), subscription model development, DAU and engagement growth.

**Rhino Eco** (prior, fractional) - Solar marketplace. Consumer vs supplier-first strategy. Demand generation via SEO, paid, and installer partnerships. Price transparency and kW installed as core metrics.

**HouseAccount** (prior, fractional) - Home services marketplace. AI-driven onboarding flow (one question per screen). SMS concierge with real-time provider sourcing. Sequential step-by-step flow doubled conversion.

**Ellevation Education** (prior, fractional) - EdTech SaaS for English language learner programs. CPO coaching and advisory engagement.

**hims & hers** (coaching) - Product leadership coaching for a senior Director of Product navigating scope expansion and organizational change at a large consumer health company.

**RegScale** (coaching) - Executive coaching engagement.

**Fractionals United** (volunteer) - Community building initiative.

## Key Content

- [Fractional CPO: What One Actually Does and When to Hire One](https://www.matthewmamet.com/blog/fractional-cpo/): What a fractional CPO engagement actually looks like from the inside. Covers scope, cost, when the model works, when it doesn't, and three interview questions that matter more than credentials.
- [Product Strategy: What It Is and How to Build One That Holds](https://www.matthewmamet.com/blog/product-strategy/): Grounded in real engagements - a healthcare founder refusing to focus, TripAdvisor instant booking, EverQuote's $200M concentration bet. What strategy actually looks like as a set of choices.
- [How to Earn Trust When Nobody Asks Your Opinion](https://www.matthewmamet.com/blog/how-to-earn-trust-when-nobody-asks-your-opinion/): How fractional and new leaders build credibility fast without relying on title or resume.
- [Navigating Growth and Innovation in Saturated Markets](https://www.matthewmamet.com/blog/navigating-growth-and-innovation-in-saturated-markets/): When the incumbent's playbook stops working. Grounded in the product-led growth strategy built at Acquia to counter Contentful, Prismic, Adobe, and Sitecore simultaneously.
- [Innovating Within Constraints of a Public Company](https://www.matthewmamet.com/blog/innovating-within-constraints-of-a-public-company/): Why public company innovation stalls and what actually moves it. Grounded in EverQuote's multi-vertical expansion, Spark Networks' $50M media operation, and a gaming company's ad-revenue trap.
- [Stuck in Your Own Head: How to Break the Ideation Loop](https://www.matthewmamet.com/blog/stuck-in-your-own-head-how-to-break-the-ideation-loop/): Analysis paralysis is not a thinking problem. It is a feedback problem. Includes the defeatism vs. skills gap distinction and the 85% accuracy / 20.5% adoption AI failure story.
- [How to Improve Team Culture: 8 Interventions That Actually Work](https://www.matthewmamet.com/blog/how-to-improve-team-culture/): Specific behavioral interventions grounded in real coaching situations. Covers diagnosing root cause, what actually gets rewarded, protecting teams from organizational chaos, and the editor-not-author move.
- [Product Backlog Examples: 8 Types Every PM Needs to Know](https://www.matthewmamet.com/blog/product-backlog-examples/): Eight backlog item types, what each is for, and how to allocate capacity across them. Grounded in EverQuote backlog restructuring that contributed to $200M in incremental revenue.
- [Driving Results in 6-Month Engagements as a Fractional Leader](https://www.matthewmamet.com/blog/driving-results-in-6-month-engagements-as-a-fractional-leader/): The mechanics of a fractional product leadership engagement - what the first 90 days look like and how to structure for handoff.
- [Framework for Growth](https://www.matthewmamet.com/blog/framework-for-growth/): A practitioner's framework for diagnosing and fixing growth constraints in B2C and marketplace businesses.
- [Growing eCommerce Revenue $0 to $200M at TripAdvisor](https://www.matthewmamet.com/blog/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor/): First-person account of scaling TripAdvisor's instant booking business from zero to $200M.
- [The Future of Marketplaces](https://www.matthewmamet.com/blog/the-future-of-marketplaces/): Post-purchase and concierge models as the next frontier for marketplace businesses.
- [Why Every Professional Needs a Coach](https://www.matthewmamet.com/blog/why-every-professional-needs-a-coach/): The case for executive coaching and how to get your company to pay for it. Includes when coaching has the most impact and what executive presence actually means.
- [Coaching Is Not Therapy, a TED Talk, or a Pep Talk](https://www.matthewmamet.com/blog/coaching-is-not-therapy-a-ted-talk-or-a-pep-talk/): What real executive coaching looks like versus what most managers think it is.
- [Leadership Skills for Executives](https://www.matthewmamet.com/blog/leadership-skills-for-executives/): Eight leadership capabilities that determine executive effectiveness at the VP and C-suite level.
- [Best Time to Send Marketing Emails in 2026](https://www.matthewmamet.com/blog/best-time-to-send-marketing-emails-2026/): Data and strategy on email send timing in an AI-filtered inbox environment.

## About

- [About Matthew Mamet](https://www.matthewmamet.com/#about): Background, operating history, and approach.
- [Media Kit and Speaking](https://www.matthewmamet.com/media-kit/): Press assets, biography, headshots, and speaking topics.
- [Blog / Insights](https://www.matthewmamet.com/blog/): Full archive of articles on product leadership, growth strategy, marketplace mechanics, and executive development.

## Contact

https://www.matthewmamet.com/#contact