LeanUX: Getting out of the Deliverables Business

Traditionally UX Design has been a deliverables practice. Wireframes, sitemaps, etc defined the practice of UX Design (IA, IxD, UI Design etc). While this work has helped define what a UX Designer does and their value, it has also put designers in the deliverables business – measured & compensated for the quality of their deliverables (instead of the success of the experiences they design). Enter Lean UX - the practice of bringing the experience to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. Jeff Gothelf is currently the Director of User Experience at TheLadders.com in NYC where he lead a team of interaction designers, visual designers and copywriters in pursuit of reinventing the online jobs industry. Below are his slides from the October 2011 meetup of the Boston Lean Startup Circle.