The gap between good strategy and real revenue is execution.

When the mandate is complex and the margin for error is low, you need someone who's been in the room before. I help product and growth leaders close that gap as a fractional executive, strategic advisor, or coach.

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Matthew Mamet - Software Leadership Coach

About Matthew

I've spent 25 years building product and growth businesses - from zero-to-one startups to publicly traded companies across consumer, marketplace, and SaaS.

I co-founded EditMe.com and led it to exit. As President of Embarc, I doubled revenue before another exit. At TripAdvisor (NASDAQ: TRIP), I grew a metasearch business by $100M and scaled instant booking to $200M. At EverQuote (NASDAQ: EVER), I drove $200M in incremental revenue through product strategy.

Along the way I've led teams of 5 and teams over 150. I've navigated board pressure, tight runways, and markets that didn't exist yet. That range is what I bring to the work.

Now, I work with a small number of companies and leaders at a time - where the stakes are high and the work is specific.

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Where I Help

Fractional CPO / CGO

Embedded senior leadership for companies that need product or growth judgment without the full-time hire. I operate as a functional executive - owning decisions, not just advising on them.

Growth Strategy

I diagnose the actual growth constraint - acquisition, activation, retention, or monetization - and build the plan to fix it. Grounded in data, designed for execution.

Product Strategy

Roadmap clarity, market positioning, and GTM alignment. For companies where product and revenue aren't pulling in the same direction.

Executive Coaching

For high-performing Directors and VPs on the path to the C-suite. We work on decision-making, influence, and the leadership habits that determine whether you make the jump.

Advisory

Ongoing strategic access without a full engagement. Right for founders and revenue leaders who need a sharp outside perspective on the decisions that matter most.

Operating Diagnostic

A structured assessment of how your product, growth, or marketing function actually operates versus how it should. Delivers a prioritized action plan within 30 days.

From roadmap to revenue to the next promotion

I'm brought in when the stakes are high and the answer isn't obvious - a stalled growth engine, a product strategy that needs to hold up in the boardroom, or a leader ready for their next level.

Kari D'Elia

Chief Product Officer at USAFacts

Matthew was instrumental in my progression to an executive product leader. His ability to teach first principles and solid product fundamentals, combined with his coaching on authentic influence and calculated risk-taking, provided an excellent foundation for career growth.

Nathan Papazian

Chief Product Officer at Ellevation Education

Working with Matthew, the results have been incredible. Through our work, I've gained more confidence in my ability to not only influence those within my team, but also laterally and upward. I now have tools and strategies to apply to any situation, achieving things I didn't think I was capable of.

Maud Larpent

Chief Product Officer at TreatWell

Matthew coached me as I transitioned into my first product leadership role, coming from a business/commercial background. Matthew's feedback on product craft and people management, accelerated my development and allowed me to grow into a confident product leader.

Alex Grodd

Founder & CEO of BetterLesson

I've worked with many product advisors and consultants over the years, but none bring as much energy, passion, and expertise. Matthew embeds himself with the team and brings an unparalleled level of depth and personal investment. He thrives at critical moments like product pivots.

Jamie Biggar

Co-Founder & CTO at EnergySage

Matthew's sharp mind and breadth of experience make him a formidable product leader. Matthew knows how to effectively employ his deep library of playbooks both to drive alignment between company & product strategy, and to streamline team processes for clean execution.

Katie Chernak

Head of Product, Prosumer Home at Schneider Electric

Through coaching and practical teachings, Matthew helped me elevate my skills and confidence to ultimately unlock a level that I didn't expect to reach. Matthew made an indelible mark on me and my career as a product leader.

Lauren Fragoza

Director of US Product at C the Signs

Working with Matthew was transformational. He helped me build confidence in a challenging environment, sharpen my executive presence, and communicate with more clarity, calm, and authority. I navigated a high-stakes career transition with intention.

Luke Richardson

Founder and Chief Strategist at E4C5 Web

I am a much better operative and leader thanks to the concrete skills Matthew taught me, including how to develop my own style with stakeholders that I can replicate and iterate upon. Matthew's coaching and mentorship significantly up leveled my knowledge of UX, prioritization, and roadmapping.

Matt Wiseley

Director Technology at Wakefly

For 25 years I have relied on Matthew as a mentor, trusted advisor and close friend. He has a rare ability to cut through the haze of culture and personalities in an organization, laying bare the truth of present circumstances and carving out a strategic path to value.