Fractional CPO: What One Actually Does and When to Hire One
A fractional CPO owns the roadmap and is accountable to revenue. Not a consultant. Not a discount hire. Here is what the model actually looks like.
Read full story >When the mandate is complex and the margin for error is low, you need someone who's been in the room before. I help product and growth leaders close that gap as a fractional executive, strategic advisor, or coach.
I've spent 25 years building product and growth businesses - from zero-to-one startups to publicly traded companies across consumer, marketplace, and SaaS.
I co-founded EditMe.com and led it to exit. As President of Embarc, I doubled revenue before another exit. At TripAdvisor (NASDAQ: TRIP), I grew a metasearch business by $100M and scaled instant booking to $200M. At EverQuote (NASDAQ: EVER), I drove $200M in incremental revenue through product strategy.
Along the way I've led teams of 5 and teams over 150. I've navigated board pressure, tight runways, and markets that didn't exist yet. That range is what I bring to the work.
Now, I work with a small number of companies and leaders at a time - where the stakes are high and the work is specific.
Contact Me ›Embedded senior leadership for companies that need product or growth judgment without the full-time hire. I operate as a functional executive - owning decisions, not just advising on them.
I diagnose the actual growth constraint - acquisition, activation, retention, or monetization - and build the plan to fix it. Grounded in data, designed for execution.
Roadmap clarity, market positioning, and GTM alignment. For companies where product and revenue aren't pulling in the same direction.
For high-performing Directors and VPs on the path to the C-suite. We work on decision-making, influence, and the leadership habits that determine whether you make the jump.
Ongoing strategic access without a full engagement. Right for founders and revenue leaders who need a sharp outside perspective on the decisions that matter most.
A structured assessment of how your product, growth, or marketing function actually operates versus how it should. Delivers a prioritized action plan within 30 days.
Less like a blog, more like a coffee chat. What's actually happening out there, where there's real movement, and where I see the gaps.
A fractional CPO owns the roadmap and is accountable to revenue. Not a consultant. Not a discount hire. Here is what the model actually looks like.
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Real coaching is a tight feedback loop tied to specific performance outcomes. It works in weeks, not quarters. Here is what it actually looks like.
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I had coffee with a CPO heading toward IPO. The internal conversation about AI looks very different from what most leaders say publicly.
Read full story >If you're exploring whether we're a fit, this is the right place to start. I read every message.