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Most product and growth leaders have more to say than they think. The problem is not ideas. It is the overhead they imagine blogging requires.
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I joined Keyware in 2002 - 15 people, unhappy clients, no direction. Five years later we sold Embarc to the Garfield Group. What the rebuild taught me.
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I rewrote all 133 posts on this site. The clearest lesson: pages that answer one question well outperform pages that try to answer ten questions adequately.
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When I migrated MatthewMamet.com, I mapped every old URL before launch. I have watched companies skip this and spend eight months recovering.
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