Break out of the local maxima
Part three of the TripAdvisor series. After intense test-driven optimization, stagnation arrives. Breaking out requires a different kind of discipline.
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Part three of the TripAdvisor series. After intense test-driven optimization, stagnation arrives. Breaking out requires a different kind of discipline.
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Part two of the TripAdvisor series. Aggressive growth targets pressure teams to game metrics. Here is how we built accountability that held.
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Part one of the TripAdvisor series. After finding a pattern that works, the discipline shifts to breaking it down and testing faster.
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It started with a question: how might we harness the intent already on TripAdvisor to complete the transaction. Here is how we built $200M in 18 months.
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The EditMe acquisition happened over beers, not in a boardroom. What it taught me about co-founder dynamics, customer development, and knowing when to sell.
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The most expensive go-to-market mistake is trying to create a new category and sell into it simultaneously. PermissionTV did both at once. EditMe did not. Here is what the contrast teaches.
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