digital marketing
Your Digital Transformation Roadmap Guide
Most digital transformation roadmaps start with technology and work backward to the business problem. That is why most of them fail.
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Expert advice for leaders in software companies. Covering leadership, team performance, operational efficiency, and growth strategies to help you scale.
product management
Create Your Sample Software Release Plan with This Expert Guide
A software release plan that works is not a timeline. It is a coordination document that makes explicit what needs to happen and who owns each decision.
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product management
Shaping the Supply and Demand Product Organization
Two-sided marketplace product organizations need to solve two fundamentally different problems simultaneously. Most structure them wrong from the start.
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digital marketing
How to Blog When You’re Busy, Impatient, or Just Overthinking It
Most product and growth leaders have more to say than they think. The problem is not ideas. It is the overhead they imagine blogging requires.
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lean startup
Transitioning an existing business to Lean
Applying lean startup to a business with paying customers is harder than starting lean from scratch. What EditMe taught me about revisiting settled assumptions.
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lean startup
Implementing AARRR Pirate Metrics: A Case Study
At EditMe we built an AARRR dashboard in raw SQL with no BI tool. What implementing pirate metrics on a real product taught me about measuring what matters.
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