Expert advice for leaders in software companies. Covering leadership, team performance, operational efficiency, and growth strategies to help you scale.
At Awareness Inc I inherited 60,000 contacts and a sales team that ignored all of them. What fixing the marketing and sales alignment actually required.
Read full story >
In 2010 I built one of the largest Lean Startup Circle chapters in the country. In 2011 Eric Ries came to Boston. What building the community taught me.
Read full story >
At PermissionTV, detailed wireframes kept producing features users did not need. The problem was treating UX artifacts as deliverables instead of hypotheses.
Read full story >
The EditMe acquisition happened over beers, not in a boardroom. What it taught me about co-founder dynamics, customer development, and knowing when to sell.
Read full story >
The most expensive go-to-market mistake is trying to create a new category and sell into it simultaneously. PermissionTV did both at once. EditMe did not. Here is what the contrast teaches.
Read full story >
EditMe pivoted three times - wiki to CMS to collaboration software. What each pivot taught me about when to change direction vs. avoiding a harder conversation.
Read full story >
