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Insights

Expert advice for leaders in software companies. Covering leadership, team performance, operational efficiency, and growth strategies to help you scale.

Embarc’s Journey From Chaos to Collaboration
digital marketing

Embarc’s Journey From Chaos to Collaboration

I joined Keyware in 2002 - 15 people, unhappy clients, no direction. Five years later we sold Embarc to the Garfield Group. What the rebuild taught me.

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13 November 2007 | 2 min read
Maximize SEO with Concise Web Page Content
digital marketing

Maximize SEO with Concise Web Page Content

I rewrote all 133 posts on this site. The clearest lesson: pages that answer one question well outperform pages that try to answer ten questions adequately.

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20 September 2007 | 3 min read
Redesign Your Website Without Losing SEO
digital marketing

Redesign Your Website Without Losing SEO

When I migrated MatthewMamet.com, I mapped every old URL before launch. I have watched companies skip this and spend eight months recovering.

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17 September 2007 | 3 min read
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