Speed Wins: Experiment and Learn
Part one of the TripAdvisor series. After finding a pattern that works, the discipline shifts to breaking it down and testing faster.
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Part one of the TripAdvisor series. After finding a pattern that works, the discipline shifts to breaking it down and testing faster.
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It started with a question: how might we harness the intent already on TripAdvisor to complete the transaction. Here is how we built $200M in 18 months.
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The EditMe acquisition happened over beers, not in a boardroom. What it taught me about co-founder dynamics, customer development, and knowing when to sell.
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At MIT Enterprise Forum I used PermissionTV as my case study in why taking a new product into a new market simultaneously is a costly mistake.
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I joined my first startup without doing any real diligence. A friend vouched for it and the upside seemed enormous. Here is what I check now.
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Most SaaS companies plateau between $5M and $20M ARR for the same reasons. Here is what separates the ones that break through.
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