Speed Wins: Experiment and Learn
Part one of the TripAdvisor series. After finding a pattern that works, the discipline shifts to breaking it down and testing faster.
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Part one of the TripAdvisor series. After finding a pattern that works, the discipline shifts to breaking it down and testing faster.
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It started with a question: how might we harness the intent already on TripAdvisor to complete the transaction. Here is how we built $200M in 18 months.
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A software release plan that works is not a timeline. It is a coordination document that makes explicit what needs to happen and who owns each decision.
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Two-sided marketplace product organizations need to solve two fundamentally different problems simultaneously. Most structure them wrong from the start.
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HubSpots adoption of lean was not a top-down mandate. It started in specific teams and spread because it demonstrably worked.
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At MIT Enterprise Forum I used PermissionTV as my case study in why taking a new product into a new market simultaneously is a costly mistake.
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