agile software development
Agile Transparency: Empowering Teams through Scrum
Transparency in a product team means making trade-offs visible before decisions get made, not after they go wrong.
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Expert advice for leaders in software companies. Covering leadership, team performance, operational efficiency, and growth strategies to help you scale.
customer development
How Online Communication Can Affect Work Relationships
At PermissionTV, engineering and PS sat in the same office and still managed a complete communication breakdown. Not through malice. Through Slack habits.
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digital marketing
Embarc’s Journey From Chaos to Collaboration
I joined Keyware in 2002 - 15 people, unhappy clients, no direction. Five years later we sold Embarc to the Garfield Group. What the rebuild taught me.
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digital marketing
Maximize SEO with Concise Web Page Content
I rewrote all 133 posts on this site. The clearest lesson: pages that answer one question well outperform pages that try to answer ten questions adequately.
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digital marketing
Redesign Your Website Without Losing SEO
When I migrated MatthewMamet.com, I mapped every old URL before launch. I have watched companies skip this and spend eight months recovering.
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