growth
The DTC Dream Is Getting Punched in the Face
Warby Parker, Allbirds, Winc. These once high-flying DTC companies are choking on their own growth. The pattern is the same every time.
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Expert advice for leaders in software companies. Covering leadership, team performance, operational efficiency, and growth strategies to help you scale.
growth
Why Chasing Benchmarks Will Kill Your Innovation
I lost six months of growth by following industry standards. We built a beautiful, well-structured, perfectly average signup flow. Conversion dropped.
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leadership
Coaching Is Not Therapy, a TED Talk, or a Pep Talk
Real coaching is a tight feedback loop tied to specific performance outcomes. You should start to feel changes in weeks, not quarters. Here is what it actually looks like.
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management
A No-BS Guide to Spotting Overemployed Workers
More people are secretly holding two full-time remote jobs than you think. Here is how to spot it and what to do about it.
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culture development
Most Decisions Are Two-Way Doors
A product lead once spent two weeks deciding whether to change a CTA button from blue to green. Most decisions are reversible. Treat them that way.
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digital marketing
Use Quant and Qualitative Measures to Improve Conversion Rate
Most teams have tried to move conversion at least three times before they call me. They have dashboards, AB tests, user interviews. Nothing moves. Here is why.
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