Expert advice for leaders in software companies. Covering leadership, team performance, operational efficiency, and growth strategies to help you scale.
I once nearly paid a branding agency $20K to rename a problem that disappeared when someone said it out loud. Saying it out loud changes how you think.
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When a team is not pulling in the same direction, the instinct is to fix communication. Almost always, the real problem is what people are being rewarded for.
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Great teams do not happen because everyone is well-rounded. They happen when strengths are played like a stacked hand and balanced across the org.
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Warby Parker, Allbirds, Winc. These once high-flying DTC companies are choking on their own growth. The pattern is the same every time.
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I lost six months of growth by following industry standards. We built a beautiful, well-structured, perfectly average signup flow. Conversion dropped.
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Real coaching is a tight feedback loop tied to specific performance outcomes. It works in weeks, not quarters. Here is what it actually looks like.
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