Marketplaces

Hotel Metasearch Works Only When the Offers on the Page Are Comparable

I rolled hotel metasearch out worldwide at TripAdvisor and later ran a solar quote marketplace as CPO. Both sell a comparison, and both break similarly.

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The Marketplace Business Model Is a Choice About Who Carries the Conversion Risk

I built a $100M cost-per-click business and a $200M commission business on the same TripAdvisor traffic. The difference was who carried the risk.

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How I use AI to diagnose marketplace liquidity

Marketplace liquidity is the odds a listing finds a match. Measure it per side, find the starved one, then stop buying traffic that was never your constraint.

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Marketplace pricing strategy fails when nobody owns price

I ran hotel metasearch at TripAdvisor. Travelers saw $189 on our page and $214 at checkout. Four teams could explain it. None of them owned it.

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Matrix Organizational Structure: What It Actually Takes to Run One

Every guide lists the pros and cons. None tells you who breaks the tie when the platform team and the vertical want different things in one quarter.

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Four Bets on Agentic Commerce

Major e-commerce players are now trying to crack buying inside an LLM. Four companies. Four completely different bets. They cannot all be right.

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