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Two numbers on a whiteboard: total leads and qualified leads. Which one EverQuote picked set the org chart for two years. The workshop, in full.
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Steve Kaufer ran TripAdvisor's product review personally. Four minutes. Real specs. No slide decks. Here's how it worked - and how to build your own version.
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In 2009, I was charging $800 a day, working four days a month per client, and had a hard rule: no more than four clients at a time. Nobody called it fractional. The model was already there.
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Product strategy is a set of choices about where to compete and what not to do. Most fail because they avoid making real choices. Here's what it actually looks
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Ships late? The estimate rarely slipped. From EnergySage to an insolvent Spark Networks, the roadmap killer was almost always people, not code.
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Distributed product teams do not fail on bad tools. They fail one deferred decision at a time. What TripAdvisor and EverQuote taught me.
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