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Steve Kaufer ran TripAdvisor's product review personally. Four minutes. Real specs. No slide decks. Here's how it worked - and how to build your own version.
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In 2009, I was charging $800 a day, working four days a month per client, and had a hard rule: no more than four clients at a time. Nobody called it fractional. The model was already there.
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Distributed product teams fail when they run a co-located operating model remotely. The calendar, the hallway conversation, the sprint - all break down.
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I once nearly paid a branding agency $20K to rename a problem that disappeared when someone said it out loud. Saying it out loud changes how you think.
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I lost six months of growth by following industry standards. We built a beautiful, well-structured, perfectly average signup flow. Conversion dropped.
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Confusing product management with project management is expensive. One role defines what to build. The other manages how it gets delivered.
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