Product Management

Sunsetting a Product Works Only if You Set the Terms Before Launch

Zillow Offers revenue grew more than sixfold in a year and Zillow still shut it down. Revenue is the wrong number to watch. Write the exit terms at launch.

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OKRs in Product Management Fail When Key Results Are Features

At BetterLesson, 11 teams set six-month KPIs against one number, $5M to $9M. The number and the review did the work, not the OKR template.

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An AI Product Manager Now Manages the System That Does the Work

I run my practice on about ten agents and one Claude plan. The PM work left is deciding what they may claim and catching what they get wrong.

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Product Management Consulting Works When the Engagement Ends in a Decision

Before I scope a consulting engagement, I ask for one sentence: the decision you need by the end. Most of what you should buy follows from it.

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The Chief Product Officer Role Changes Every Time the Company Doubles

I have been the product exec at more than a dozen companies. The CPO title never changed. The actual job got replaced roughly every time we doubled.

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Product Owner vs Product Manager: What the Split Actually Costs

A product owner is a Scrum accountability. A product manager is a job. Split them across two people and the backlog stops being the strategy.

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