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A product owner is a Scrum accountability. A product manager is a job. Split them across two people and the backlog stops being the strategy.
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Two numbers on a whiteboard: total leads and qualified leads. Which one EverQuote picked set the org chart for two years. The workshop, in full.
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Steve Kaufer ran TripAdvisor's product review personally. Four minutes. Real specs. No slide decks. Here's how it worked - and how to build your own version.
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In 2009, I was charging $800 a day, working four days a month per client, and had a hard rule: no more than four clients at a time. Nobody called it fractional. The model was already there.
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Distributed product teams do not fail on bad tools. They fail one deferred decision at a time. What TripAdvisor and EverQuote taught me.
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I once nearly paid a branding agency $20K to rename a problem that disappeared when someone said it out loud. Saying it out loud changes how you think.
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