Marketplace pricing strategy fails when nobody owns price
I ran hotel metasearch at TripAdvisor. Travelers saw $189 on our page and $214 at checkout. Four teams could explain it. None of them owned it.
Read full story >Insights
Expert advice for leaders in software companies. Covering leadership, team performance, operational efficiency, and growth strategies to help you scale.
marketplaces
Matrix Organizational Structure: What It Actually Takes to Run One
Every guide lists the pros and cons. None tells you who breaks the tie when the platform team and the vertical want different things in one quarter.
Read full story >
Product Management
Product Owner vs Product Manager: What the Split Actually Costs
A product owner is a Scrum accountability. A product manager is a job. Split them across two people and the backlog stops being the strategy.
Read full story >
Product Management
The North Star Metric Workshop: How to Get a Room to Agree on One Number
Two numbers on a whiteboard: total leads and qualified leads. Which one EverQuote picked set the org chart for two years. The workshop, in full.
Read full story >
Leadership
Working With Founders
A founder once slid my six-pager across the table and called it a fantasy. What five founders taught me about trust, bluntness, and conviction.
Read full story >
Fractional
What Is a Fractional Executive, and Why the Good Ones Are Not a Cost Play
Most buyers treat a fractional executive as a cheaper exec. The ones who hire for pattern recognition instead of the discount get far more back.
Read full story >