Leadership

Sunsetting a Product Works Only if You Set the Terms Before Launch

Zillow Offers revenue grew more than sixfold in a year and Zillow still shut it down. Revenue is the wrong number to watch. Write the exit terms at launch.

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OKRs in Product Management Fail When Key Results Are Features

At BetterLesson, 11 teams set six-month KPIs against one number, $5M to $9M. The number and the review did the work, not the OKR template.

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I searched for the TripAdvisor Mafia. I found a coaching tree.

170 TripAdvisor product alumni, 148 companies, and a shape that looks nothing like the PayPal Mafia.

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The Chief Product Officer Role Changes Every Time the Company Doubles

I have been the product exec at more than a dozen companies. The CPO title never changed. The actual job got replaced roughly every time we doubled.

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Working With Founders

A founder once slid my six-pager across the table and called it a fantasy. What five founders taught me about trust, bluntness, and conviction.

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How to Run a Product Review Meeting

Steve Kaufer ran TripAdvisor's product review personally. Four minutes. Real specs. No slide decks. Here's how it worked - and how to build your own version.

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