Embarc’s Journey From Chaos to Collaboration

Embarc is starting a new chapter. As of Nov 2007, Emarc has been acquired by the Garfield Group, one of the leading marketing agencies in the U.S. specializing in healthcare and technology brands. Based just outside Philadelphia, the Garfield Group is known for their award-winning work in branding, advertising, and public relations. You can check out more about them at garfieldgroup.com.

What this means for Embarc customers
You’ll continue working with the Embarc team you know and trust, but now you’ll have access to expanded capabilities. Together with the Garfield Group, we can offer a full 360-degree approach, including brand strategy, lead generation, and public relations, alongside the digital expertise you’ve come to expect from us.

Back in 2002, when I joined what was then Keyware Internet Technologies, the company was a scrappy 15-person web design firm fresh off a corporate spin-off. It was a bit chaotic—unhappy clients, employees coming and going—but it had potential. Over time, we rebranded as Embarc, moved offices, and built a team that created some truly incredible work. We earned stacks of awards like W3s, WMAs, and MITX, but more importantly, we made a difference for our clients.

We helped solve real business challenges, delivered campaigns for global brands, and developed marketing systems that showed real ROI. The best feedback came from our customers, who let us know how much they valued the partnership. That’s something I’ll always hold on to.

In 2007, Embarc became part of the Garfield Group family. This transition is a chance for the combined team to grow, with expanded expertise and opportunities. While I stepped down after the acquisition, I couldn’t be prouder of what we accomplished. From the chaos of 2002 to the strong, mature team we became, it’s been an incredible journey.

To everyone who contributed to Embarc’s success, thank you. It’s been a privilege to work alongside you, grow together, and build something we can all be proud of. Though this marks the end of my time with Embarc, I’ll always look back fondly on everything we achieved from 2002 to 2008.

Here’s to the next chapter!